4 Easy Ways to Boost Your SEO

We meet with a lot of different clients with different needs in digital marketing. Each outlook on their SEO strategy is different in how it works for their brand. So with every client there is a new set of challenges and every client’s needs are different. But we are going to be sharing to 4core SEO elements that is something for everybody to be utilizing and thinking about. Some of these tips you may already know but for those of you who don’t, these are the elementary SEO strategies that all SEO strategies have used at some point.

H1 Tags

One of the most basic and easiest way to influence your SEO efforts is the H1 tag. This tag is located in the body of your code and this small put important element tells the world wide web what the title of your page is. Why is this important? Well if you think of it, titles are a pretty important piece to your website. Without them how would anybody know what page they were on? A lot of web platforms such as Wordpress and Squarespace will allow users to edit the title of each page. And if somebody is using SEOYoast on Wordpress this takes out all the guess work of titles and other SEO elements that should be edited.

Check out SEOYoast here.

Meta Description 

A meta description is a small excerpt on the Google SERP that tells the user what the page contains. This help users find the right informationwhile also giving them a little snippet of the subject of the content. Your meta description should be about 150 characters for best practices. Keep it relevant, full of information (as best as you can do in 150 characters) and don’t stuff your keywords in them. 

URL

URL structure is a great way to enhance your SEO as well keeping your site organized. Essentially, the general rule of thumb for URL structure is yourdomain.com/category/subcategory. This is a well organized way to optimize your URLs for SEO. 

Content

Great content is king as we say here at Acadia. We believe there is no substitute for this. Great content keeps users coming back and helps with the “brand experience” your visitors are experiencing while coming to your site. We believe great content is one of the firm foundations of SEO and you should always be creating the best content that you possibly can.For more information please visit our blog post on Content Marketing. That means having great videos, photos, and copy on yoursite. Don’t skimp on this very important piece of SEO! 

There you have it 4 easy ways to increase your SEO on your website, now it’s time to get to work!

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